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Target

 

Four lessons for delivering a great experience: the Target ClearRx story

via blogs.hbr.org

Peter Merholz from Adaptive Path writes about developing Target's ClearRx pharmacy system.  The article covers four key lessons for anyone wanting to deliver a great experience:

1. Prototype Early
2. Gird yourself for a slog
3. Align efforts with your brand values
4. Customer experience is made of people!

Read the article here: http://bit.ly/7nWH7V

 

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