Be Remarkable to Passionate People
In an oversaturated marketplace, in a 24/7 digital age, how can a product or company stand apart? Seth Godin, in this 18-minute TED Talk from 2003, observes that "very good" is not good enough. Today, you must be remarkable.
In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff.
His solution: focusing on early adopters of a product. It's an interesting concept, though we're not entirely convinced. What we do agree with—and the heart of what he's saying—is this: Find passionate people and make them promoters. These people care. They're zealots. They're obsessed with something.
Make that something your something.
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