How excellent companies are brilliant on the basics:
From "In Search of Excellence" by Peters and Waterman
Excellent companies were, above all, brilliant on the basics. Tools didn't substitute for thinking. Intellect didn't overpower wisdom. Analysis didn't impede action. Rather these companies worked hard to keep things simple in a complex world. They persisted. They insisted on top quality. They fawned on their customers. They listened to their employees and treated them like adults. They allowed their innovative product and service "champions" long tethers. They allowed some chaos in return for quick action and regular experimentation.
We concur.
About us: Medallia software enables the whole company to listen to customer feedback and systematically act to improve the customer experience: http://medallia.com