On Becoming Customer-Centric
Matt Nitzberg of dunnhumby hits the nail on the head: Talking customer-centric is easy, but it's often difficult to execute.
So where does one begin?
Nitzberg provides seven requirements that provide a good starting point. (Don't overlook his table comparing traditional and customer-centric organizations.)
Give the list a read. Consider it. And become a more customer-centric organization.
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